The Andalusian hotel chain, of the el Fuerte Group, celebrating its 50th anniversary this year, has closed the year 2006 with an average occupation of 70 per cent, being its hotels in Conil and Grazalema the ones showing best results during last year.
With six hotels in Andalusia and a hotel on the Mayan Riviera, Fuerte Hoteles has increased its sales by more than 45 million euros, with the outlook to exceed such figure up to 50 million euros during the present financial year, and the intention of reaching up to 75 million euros in 2008. Other targets considered by the hotel chain as priority are the increase of loyalty percentage, its guests’ satisfaction index and making the web fuertehoteles.com its best brochure.
During the year 2006 and up to March 2007 the hotel chain will invest 4.5 million euros in renovating all rooms, as well as lounges and restaurants at Hotel el Fuerte (Marbella). Additionally the hotel chain is intending to spend a further 1 million euros in other improvements such as an electronic document reader in receptions; a new web reservation engine; a CRM toolbox to facilitate the database integration; information terminals at receptions; extension of smoking areas in bar terraces and restaurants with outdoor heating systems; mini hi-fi and DVD’s in junior suites, improvements at all our hotels’ Forti Clubs (children’s club), and so on. All improvements at all hotels and head office aimed to improve service to the guests, their satisfaction and their loyalty.
Likewise the el Fuerte Group most immediate projects are focussed in Andalusia, where the first phase of the residential complex Calaceite (Torrox-Málaga) has already been sold. The second phase of the promotion “Las Lomas” shall be out for sale in February this year, and together with the other shareholders of the complex Calaceite Golf, S.L. they are planning to start the construction of an 18 hole golf course. Besides the el Fuerte Group is completing the paperwork needed for the construction of a hotel establishment called “All Suites Hotel La Herradura” at La Herradura (Granada), aimed for family tourism which will involve an investment of some 23 million euros.
Fuerte hoteles is also co-promoter with different investors, and responsible for the project management, of a 700 rooms luxury hotel in Montego Bay, Jamaica, being the project at present in the purchase phase based on the granting of licences. (29.01.07)
