The Responsible Tourism that Fuerte Hoteles has been working with for more than 50 years is based on a respectful attitude that revolves around one basic principle; to develop tourism while respecting natural, cultural and socio-economic surroundings.

Our hotels are designed to be responsible hotels, which are defined as those that respect and show concern for surrounding areas that are affected by the chain’s business activities. This applies as much to the environment as to society - our main aim, of course, is to treat people as human beings.

• Natural surroundings: we respect the environment to the maximum extent. Proof of this can be seen in the way we manage and operate our business.
• Social and cultural surroundings: we want to guarantee the cultural, social and economic development of local cultures, because “a place should never forget its customs, traditions and, least of all, its identity”
• People: our guests are our most valued assets, but we also take good care of our human resources, as it is their talent par excellence that sets us apart