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Our difference


Our philosophy

Caring for people and the environment  We are committed to respect for the environment as a quality standard.

Privileged location

A veritable privilege, our locations.

Hotel Fuerte Marbella and Amàre Beach Hotel Marbella, on the beach front close to the historic heart of Marbella.

Fuerte Conil-Resort, on the beach front, close to the traditional fishing village of Conil de la Frontera.

Hotel Fuerte Grazalema, at the heart of the Sierra de Grazalema National Park, just a few kilometres from Ronda.

Hotel Fuerte El Rompido, enjoying a privileged position alongside the Piedras River and the Flecha de El Rompido, close to the traditional fishing village of El Rompido.

Olée Nerja Holiday Rentals, close to the beach with magnificent views of the Mediterranean, in Torrox Costa (Nerja), an area renowned for having the best climate in Europe.

Amàre Beach Hotel Ibiza, located right on the beach front of the beautiful Bou Cove in San Antonio Bay, Ibiza.

Family atmospheren

We are one big family, and as a group we believe in equality and communication, encouraging teamwork in order to satisfy our clients.

Local gastronomy

In addition to an exquisite selection of international cuisine, at our restaurants guests can enjoy a selection of the best traditional Andalusian dishes and products, all healthy and ecologically made.


There are 563 Biosphere Reserves in the world, 40 of which are in Spain, the third highest ranking country in the world. Andalusia is the Community with the greatest number of these areas, with 9 in total (40% of Spain’s surface area).

Our hotels are in close proximity to 6 of the Andalusian reserves; 
Fuerte Marbella and Amàre Marbella, 8 Km from the Sierra de las Nieves and its surroundings. Also within reach, 20 Km away, is Fuerte Estepona; Sierra de Grazalema Natural Park is just 5 Km away from Fuerte GrazalemaFuerte El Rompido is just 15 Km from las Marismas del Odiel, 119 Km from las Dehesas de Sierra Morena and 91 Km from el Doñana National Park; finally,  Apartments Fuerte Calaceite are 60 Km from the Sierra Nevada Natural Park.

Fuerte Group Hotels is a company that is concerned about caring for its surroundings; therefore, we employ  environmental management in all our business activities using the ISO 14001 standard. Thus, we are able to listen and respond to society’s current environmental concerns as part of hotel management.

Send your environmentalmeasure improvements for our hotels to:

Our history

Our tradition of offering quality services to our guests is based on a long history beginning with Hotel El Fuerte (now known as Fuerte Marbella), a pioneering hotel that serves as the Group’s headquarters, opened in Marbella on 4 July 1957.

Quality and recognition

Quality is one of the main objectives of Fuerte Group Hotels. In order to achieve excellence, we pay special attention to all processes involved in any of our services. Internal audits certify that we continue to fulfill quality standards; this has been recognised over the years with various awards and distinctions.

Collaboration with Fuerte Foundation

Fuerte Foundation is the result of the values that for over 60 years (since 1957) have served as a reference point to the soul of this innovative and entrepreneurial family; this is summed up in our slogan “Caring for people and the environment“.

The creation of the Fuerte Foundation, which takes its name from our first hotel, El Fuerte (now known as Fuerte Marbella), has been catalysed by our President and members of the Fuerte Group Hotels Board of Director. Its mission is to promote activities that foment social and cultural development, amongst both guests and those working with us.